What is Search Engine Marketing?

Search Engine Marketing, also known as SEM, is the promotion of website visibility in Search Engine Results Pages (SERPS). SEM is mainly considered as Paid advertising while Search Engine Optimization (SEO) consists of methods for the promotion of organic or natural placements in the result pages(non-paid).

Paid Advertising / Google Adwords

SEM is the fastest growing marketing method on the Internet. With Paid advertising your website can be visible to searchers above the natural search results, which will increase the outcome of directing potential visitors to your website substantially. Websites sell and market your company, products and services. Usually websites are the first contact between the business and customer especially upon comparison of service-providers. The importance of Search Engine Marketing for your company is therefore significant.

Take a closer look at the differences of Paid Advertising and Organic SEO »